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This site states the following, "The Exquisite Polymer Clay Art of Jon Anderson." We noticed that the web site also stated " Of all the types of polymer clay techniques, complicated canes are probably the most difficult and the least appreciated by the general public." It also stated " Frequently, the only ones that can fully appreciate complex cane work are those that have attempted it themselves. However, once a lay person really gets it, they are totally amazed and converted into an admirer of polymer clay art. The Elephant by Jon Anderson." The header had about polymer clay as the highest ranking keyword. It was followed by art eggs, collectible eggs, and polymer clay eggs which isn't as ranked as highly as about polymer clay. The next words the site uses is learn polymer clay. polymer clay beginners was also included and might not be understood by search crawlers.